Agency, In-House, and Freelance Experience

Writing & Strategy

A skilled storyteller, I’ve created across categories and collaborative environments to develop a diverse knowledge and work base. Enthusiastic about research, strategy, analysis, and the big picture, I understand a writer’s full-scope responsibility from initial idea to audience conversion.

Leadership

Leadership is a symbiotic role — good leadership doesn’t work without good followership, and vice versa. I have learned to value and appreciate the power of both. Whether leading or following, I take my role seriously, respectfully, and with the good of the overall mission in mind.

Experiences

IN-HOUSE

  • Brandgility/Senior Copywriter

  • Drips/Contract Content Specialist

AGENCY

  • 3 Enrollment/Marketing Content Writer

  • The Jakes Group (LJ Creates)/ Copywriter

  • Flanders Creatives/Freelance Copywriting

  • Interrupt/Freelance Copywriting

  • Drive Creative Marketing/Freelance Copywriting

  • Image Focus Marketing/Freelance Copywriting

OTHER

  • Toledo Free Press/Weekly Columnist

  • TELUS International (formerly Lionbridge)/Map Quality Analyst

  • Interest-grabbing, attention-getting, awareness-generating, knowledge-imparting storytelling for understanding, success, and the greater good.

    • Long-form & short-form copy

    • Strategic content development

    • Digital content (web, ad, email)

    • 12+ years social media creation and administration

    • Sales/pitch decks

    • Email campaigns

    • Creative storytelling

    • Scriptwriting

    • Case studies

    • White papers

    • Brochures, sell sheets, & other print materials

    • Press releases

    • Blogging

    • Newsletters

    • Conversational AI & voice scripts

    • Opinion writing

    • Manuscript editing & book layout

    • Idea distilling

    • Headlines & Taglines

    • Nomenclature

    • Article curation

    • Detailed eye for proofreading/editing

    • Compliance consciousness

  • Clear, concise copywriting is important, but the real fun is in big-picture thinking, research, analysis, and strategic planning.

    • Ability to research & analyze complex ideas to refine them into relatable content

    • B2B & B2C marketing plans

    • Content marketing strategy

    • Brand & content management

    • Project management

    • Digital marketing

    • Social media strategy

    • Multi-channel content strategy

    • SEO & paid search

    • Keywords

    • Social analytics

    • Brand guidelines

    • Brand awareness

    • General business plans

    • Brainstorming

    • Critical thinking

    • Problem-solving

    • Geographical/map analysis

    • AI & UX analysis

  • Comfortable with learning and utilizing unfamiliar creative and organizational tools. New, unfamiliar systems that challenge and enrich are always welcome. Current experience and competencies:

    HIGHLY/COMFORTABLY SKILLED

    • Collaboration and project management platforms (Trello, Asana)

    • Google Analytics

    • Google Workspace

    • Social Media

    • Microsoft Office

    • Microsoft Teams

    • SharePoint

    • WordPress & Elementor

    • Other web builders like Squarespace, Wix, etc.

    • Adobe Express

    • Adobe Rush & iMovie

    • Zoho, Mailchimp

    • Digital asset management

    WORKING KNOWLEDGE/ACTIVELY LEARNING

    • Adobe Creative Suite

    • Basic HTML

  • Adept at and committed to:

    • Honesty & integrity

    • Critical thinking

    • Problem-solving

    • Ability to conceptualize and generate content from high-level and detailed perspectives

    • Ability to successfully work independently and collaboratively

    • Attention to detail

    • Engaged with current pop culture trends

    • Trained in and committed to diversity & inclusion

    • Prioritization & meeting deadlines

    • Continued self-education due to boundless curiosity

    • Growth mindset

    • Comfortable with C-suite and stakeholder presentation and interation

  • With experience comes a unique skill spectrum ready to enhance any work project.

    • Creative range includes basic photo, video, layout, graphic, and web

    • Basic familiarity with programing code and web-building

    • Trained in geographical concepts, mapping, and map quality analysis

    • Affinity for US geography as well as world cultures and climates

    • Government regulation understanding from time as an elected official

    • Industry time spent immersed in customer service, education, government, investments & securities, food service & grocery, theater production, sports, child care, lawn care

  • Comfortable with leadership and governance as they relate to making the world a better, more compassionate, more process-oriented place.

    • Thought leadership

    • Drive to recognize, take responsibility for, and resolve complex issues

    • Lead by example through empathy, integrity, and communication

    • Bridge gaps by taking the time to listen, research, and understand first

    • Ability to discern, adopt, and appreciate both leader and support roles

    • Served three years as an elected official on a local school board

    • Serve/served on boards of directors responsible for supporting and promoting the arts, education, child care, elder living, and parent advocacy

    • Roles as organizational president, vice president, and secretary

Skill Stack