Corporate Product Relaunch Campaign
ROLE: Lead Copywriter
STRATEGY: Strategic Outline, Multi-Channel Campaign Plan
DELIVERABLES: Video Script, Brochure, Email Campaign, Sales Deck, Direct Mail, Stakeholder Communications
Eaton Corporation enlisted agency help to promote its PowerSource advanced search, spec, and sell software. As lead copywriter for the full-scale product relaunch, I helped strategize, plan, and create a cohesive multi-channel marketing campaign. The relaunch was aimed at a diverse group of internal and external stakeholders, including employees, distributors, and the general public.
Corporate B2B, B2C, and Internal Marketing and Communications
ROLE: Copywriter
STRATEGY: Strategy Outline, Social Media Planning, Contest Planning, Microsite Planning, Benefits/Loyalty Program Planning
DELIVERABLES: TV & Radio Scripts, Training & Informational Scripts, B2B & B2C Brochures, Email Campaigns, Sales Decks, Direct Mail, Internal & External Communications, National Meeting Prep, Trade Show Prep, Contest Rules, Case Study
Fortune 500 insulation, roofing, and fiberglass composite company Owens Corning contracted with multiple agencies to complete a wide range of marketing and other communications. As lead copywriter for one agency and a freelance copywriter at another, I completed several short-form and long-form pieces.
A significant portion of this work was for a preferred contractor program called Owens Corning® Certified Energy Expert®. CEE members received a marketing budget to spend on things like websites, brochures, recruitment materials, direct mail pieces, and any other needed marketing items. I was lead copywriter for many of these items as well items promoting the program itself, so a large variety of B2B and B2C marketing was involved.
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Benefits/Loyalty Program
Extensive B2B strategy and copywriting done to promote and execute Owens Corning’s Certified Energy Expert® contractor program
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B2B & B2C Brand Marketing
Years spent working with Owens Corning CEE contractors to help improve and promote their businesses through B2B and B2C marketing
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Internal Communications
Helped Owens Corning take action as a progressive employer by promoting inclusive diversity and community-giving initiatives
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External Communications
Crafted press releases, award announcements, contest rules, and other public-facing Owens Corning coporate communications
Corporate Anniversary Video
ROLE: Scriptwriter
OVERVIEW: 100th anniversary video for global glass and glazing manufacturer