Healthcare Campaign
ROLE: Lead Copywriter
STRATEGY: Research, assess, and write to the informational needs of patients and families
DELIVERABLES: 12-page stroke guide, in-room informational packet, print ad, sell sheet
Tasked with creating a guide to help stroke patients and their loved ones understand and cope with life after a stroke, the messaging was structured around a stroke being a pause in life. This angle was a way to empower and motivate while still outlining the realities of a major health event. A great deal of research went into understanding how and why strokes occur, what they mean for patients and families, how to recover, and how to prevent a recurrence.
The 12-page guide was the first piece of a multi-material informational and ad campaign for Kingston HealthCare. Additional deliverables include an in-room informational packet, print ad, and sell sheet. A respiratory guide was also written in response to the success of the stroke guide.
In-Room Informational Packet
The in-room informational packet revamp was designed in the style of a hotel informational packet. The packet included essential information while making the patients and their families feel more like guests in the facility.
Sell Sheet
Print Ad
Testing Lab Website
ROLE: Lead Copywriter
STRATEGY: Create fun, playful copy to fit tone of lab ownership
DELIVERABLE: Web Content
A successful testing lab was looking for a fun web update. Bold colors and copy were in order. Copywriting prep included extensive research, an on-site visit, and an interview with the lab owners.
