PORTFOLIO

Interest-grabbing, attention-getting, awareness-generating, knowledge-imparting storytelling for understanding, success, and the greater good.

• Long-form & short-form copy

• Strategic content development

• Digital content (web, ad, email)

• 12+ years social media creation and administration

• Sales/pitch decks

• Email campaigns

• Creative storytelling

• Scriptwriting

• Case studies

• White papers

• Brochures, sell sheets, & other print materials

• Press releases

• Blogging

• Newsletters

• Conversational AI & voice scripts

• Opinion writing

• Manuscript editing & book layout

• Idea distilling

• Headlines & Taglines

• Nomenclature

• Article curation

• Detailed eye for proofreading/editing

• Compliance consciousness

Clear, concise copywriting is important, but the real fun is in big-picture thinking, research, analysis, and strategic planning.

• Ability to research & analyze complex ideas to refine them into relatable content

• B2B & B2C marketing plans

• Content marketing strategy

• Brand & content management

• Project management

• Digital marketing

• Social media strategy

• Multi-channel content strategy

• SEO & paid search

• Keywords

• Social analytics

• Brand guidelines

• Brand awareness

• General business plans

• Brainstorming

• Critical thinking

• Problem-solving

• Geographical/map analysis

• AI & UX analysis

Planned and managed informational, educational, and celebratory events for small groups and groups of over 300 attendees. Event planning and management included budgeting, marketing and communication, volunteer recruitment, vendor recruitment, and logistics.

• Created and adhered to budgets

• Marketed events and communicated with volunteers, vendors, and stakeholders

• Planned logistical elements, including timing, spacial use, flow, and signage

Comfortable with leadership and governance as they relate to making the world a better, more compassionate, more process-oriented place.

• Thought leadership

• Drive to recognize, take responsibility for, and resolve complex issues

• Lead by example through empathy, integrity, and communication

• Bridge gaps by taking the time to listen, research, and understand first

• Ability to discern, adopt, and appreciate both leader and support roles

• Served three years as an elected official on a local school board

• Serve/served on boards of directors responsible for supporting and promoting the arts, education, child care, elder living, and parent advocacy

• Roles as organizational president, vice president, and secretary

Comfortable with learning and utilizing unfamiliar creative and organizational tools. New, unfamiliar systems that challenge and enrich are always welcome. Current experience and competencies:

HIGHLY/COMFORTABLY SKILLED

• Collaboration and project management platforms (Adobe Workfront, Trello, Asana)

• Google Analytics

• Google Workspace

• Social Media Channels

• Microsoft Office

• Microsoft Teams

• SharePoint

• WordPress & Elementor

• Other web builders like Squarespace, Wix, etc.

• Adobe Express

• Adobe Rush & iMovie

• Zoho, Mailchimp, Knak

• Digital asset management

WORKING KNOWLEDGE/ACTIVELY LEARNING

• Adobe Creative Suite

• Basic HTML

Adept at and committed to:

• Honesty & integrity

• Critical thinking

• Problem-solving

• Ability to conceptualize and generate content from high-level and detailed perspectives

• Ability to successfully work independently and collaboratively

• Attention to detail

• Engaged with current pop culture trends

• Trained in and committed to diversity & inclusion

• Prioritization & meeting deadlines

• Continued self-education due to boundless curiosity

• Growth mindset

• Comfortable with C-suite and stakeholder presentation and interaction

With experience comes a unique skill spectrum ready to enhance any work project.

• Creative range includes basic photo, video, layout, graphic, and web

• Basic familiarity with programing code and web-building

• Trained in geographical concepts, mapping, and map quality analysis

• Affinity for US geography as well as world cultures and climates

• Government regulation understanding from time as an elected official

• Industry time spent immersed in customer service, education, government, and investments & securities